Gateway officially announced to enter the Chinese market

August 16, Gateway Global CEO Ed Coleman to bring four senior vice presidents, etc. appear in the top 20 digital signing ceremony with the Shenzhou-conference, Digital China Group President, Mr. Guo Wei went to the site, Intel, Microsoft and Best Buy, have also a high-ranking officials to attend. There are indications that, Gateway co-operation with God yards attach considerable importance to the upstream manufacturers rather support for Gateway. In China, however, Gateway's brand awareness is very limited, their ability to make a difference remains to be market tested.
In 1985, Gateway was founded in Iowa is the nation's third-largest PC maker. Since its establishment, Gateway Mx3410 Battery produced a total of 50 million computers, and in 1993 entered the ranks of the world's Fortune 500. However, not everyone know that, as one of the world's top ten PC makers Gateway, respectively, in 1997 and 2002 two attempts into the Chinese market, but eventually were forced to withdraw.
The Gateway "three palace", sent a large team involved in the scale of neat contracted activities, 20 high-level gathered in Beijing has demonstrated its importance in the Chinese market. However, unlike high-level high-profile appearance Gateway stark contrast, since the June test marketing in the domestic notebook up to now, Gateway has not set up offices in China, the representative body level, the main issues are entrusted to the Digital China, as well as its public relations firm . Gateway can not help but make people question the sincerity of produced: Gateway to enter the Chinese market, the third time, in the end the layout of a whole-hearted or otherwise?
It is understood that, Gateway in the United States is taking the cost-effective route, it has been in the industry, "the United States Shenzhou" in the title. However, the reporter visited the Gateway store dealer found, Gateway Mx8739 Battery MT3111c laptop price is 4,999 yuan, while the number of brands similarly configured models priced around only 3999 yuan, up to thousand dollars, the price difference is really difficult to Gateway with high - cost-effective to link the word. In addition, a field interviews we learned that, Gateway notebook on the market situation is not very satisfactory.
At present, some long-rooted in China's international PC vendors to ensure cost-competitive and long-term competitive advantage, in the country established its own factories, such as the Dell in Xiamen, Fujian has a large-scale production base. The Gateway's product manufacturing plant is located in China's Taiwan Province, the high human costs, and costly freight charges may be a lack of price competitiveness Gateway products one of the reasons.
Has engaged a senior reporter with 30 years of forecasts, according to the above-mentioned circumstances, Gateway S7320 Battery into China this still does not have the opportune conditions for a third of their China strategy may be a "tiger's head no tail" ending in the end.